Fantastic Film, beat X-Men First Class as best superhero movie in my book.
When I saw the movie with my wife, I whispered to her at the first “Easter Egg” just who it was. Some kid just behind me in the theatre saw me do this, and after the credits rolled, he and his pals caught me before I left, and asked me to explain who it was. I had to give a five minute talk on some Avengers/Marvel history… They were going to head to a comic shop to pick up a few graphic novels I'd suggested.
The opportunity this gives the comic business and MHR could not be over-stated. A friend of mine owns a comic shop and a game store in a local mall, and his comic side did Christmas-like numbers over the weekend (helped by folks buying Avengers stuff, boosted by free comic book day).
I look forward to seeing both Hulk and Thor datafiles. Any idea if Hawkeye will be joining them?